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Journey Maps Made Easier & More Complete

Every experience begins with a journey. And pictures mapping the ups and downs of a journey tell a lot. A journey map provides far greater insights than customer loyalty or standardized satisfaction surveys. And when you're working to serve people in need, journeys become even more important -- because the more you know about someone's journey, the more you can help, sell, service or engage.

However, journey mapping can be expensive. When you add up custom research, experienced staff, consultants, and technology -- an initial journey mapping project can easily cost $50,000, $100,000, $200,000 or more. And then, once you've mapped a key customer's journey, you'll probably want to map the journeys of other customers, or a competitor's customer, or key influencers or the before-and-after of a new offering. Many organizations simply can't afford a comprehensive journey map initiative.

Enter Journimap and a new approach to journey mapping. Create a free Journimap account, decide on a customer scenario you'd like to better understand, use the embedded research tool that comes with Journimap, finish one battery of qualitative research (at least 18 surveys) and you'll quickly see results in Journimap. Every completed Journimap project includes a picture of a journey across five phases showing more than 10 customer touch points, an emotion measurement showing feelings across a good-to-bad spectrum, a research-based thumbnail of a persona, and aggregated results of your unique research responses including comments from the participant. All completed surveys return right into Journimap and algorithms take over to produce meaningful results. No data aggregation. No scoring of surveys. No integration requiring the IT team. No hiring an expert to map the results. It's all done for you right in Journimap.



Employee Experience: Journeys of Top Talent in the Insurance Sector

The #InsuranceCareersMovement team wanted to better understand the journeys of mid-career professionals that had been identified as leading talent by insurance company executives and their human resources colleagues. Specifically, they wanted to better understand the experiences of top performers as they navigated and pursued next career moves in insurance.


Journimap findings showed that leading talent was fairly happy overall but in a competitive employment market it would be wise to put forth the effort to make these leading team members even happier through better experiences related to mentoring and career path information. Comments captured in Journimap surveys were also helpful in better understanding how leading employees learned about careers in insurance through some unexpected and colorful ways. A parallel Journimap project was also run in tandem with this project to provide baseline comparisons from the broader population of insurance industry employees as they also explored careers in insurance. The Journimap findings here on this page were then presented to group of insurance industry executives and human resources leaders. The screen captures (to the right on this page) represent actual data and Journimap outputs from work conducted during the first half of 2019.

Journey Map Image - visualized across five phases & 10+ touch points
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Emotion Measurement & Empathy Findings
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Research-based Persona & Remote Ethnography Survey Results
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