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A Patient Experience or Customer Experience solution for anyone working within a limited budget


Patient Experience and Customer Experience work is all about creating value for the people you’re working to serve. Market leaders in for-profit sectors are investing billions in CX to grow revenues, increase margins, reduce costs and drive loyalty. High stakes battles are won and lost by delivering better experiences, delighting users and establishing loyalty. However, the benefits achieved through effective customer experience programs typically come from spending millions of dollars. 


Smaller companies and other organizations can also benefit greatly from gaining a better understanding of their customers, clients, beneficiaries, members, patients and other stakeholders. And CX practices offer great insights to help drive mission attainment in social impact work. Nonprofits and mission-driven companies can make a bigger difference in people's lives by gaining empathy for the people they serve. Because the more you know about someone's journey the more likely it is that you'll be able to help. Unfortunately, CX programs tend to be expensive...really expensive. Successful CX initiatives typically require experienced staff, significant research dollars, multiple consultants and complex integration of budget-busting technology.

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What if there was a simpler way? Journimap is designed to help organizations and businesses lacking a huge budget for CX. Journimap is in the cloud, accounts are free and CX expertise is built right into the application. With Journimap, leaders and managers of nonprofits, startups, smaller businesses and social enterprises can target traditional CX-driven benefits related to improved operational results and they can also better achieve the mission of their organization. Help more people. Drive social impact. Journimap is designed to support mission attainment as well as revenue growth and cost reduction.



John Corrigan is a social entrepreneur, customer experience leader and technology executive. He created Journimap to provide affordable CX capabilities to those who are working to make a difference in the lives of others. And along the way, he's working on developing a new category of "good enough" customer experience deliverables that don't require a six figure or seven figure budget to generate valuable insights regardless of whether work is done in a for-profit or nonprofit environment. John is also focused on Journimap bringing customer journeys and other CX deliverables to the sharing economy to  drive greater social impact.

John is Founder & CEO of Journimap L3C and is also a podcaster, vlogger and author. You can listen to John's podcast SocialImpactCX on iTunes, Spotify, YouTube, Google Play and SoundCloud and to stay current with his blogging and vlogging follow him on Twitter @johnfcorrigan.  Prior to creating Journimap, John served as Vice President of Customer Experience for the $350 million nonprofit education assessment leader ACT. While at ACT, he created a Customer Experience organization that included user experience, ethnographic research, persona development, customer journey mapping and design thinking functions. Before joining ACT he worked in the software and technology industry for 20 years. 

During his tenure in the nonprofit education sector, John built customer-centric interactive solutions such as the personalized, free college and career planning site that scaled to serve millions of individuals. ACT Profile was recognized by The White House and Department of Education during the administration of President Barack Obama. John's CX initiatives at ACT specifically focused on efforts to better understand the journeys of underserved students exploring higher education opportunities and the parents, counselors and school administrators helping those students.

John has been featured as a keynote speaker at Salesforce's Dreamforce conference, has served on panels at SXSWedu, has participated as an active member of Forrester Research's leadership board The Customer Experience Council, has presented at Social Media Week and has been recognized as a pioneer in developing cloud-based solutions. He's a member of the American Enterprise Institute's National Leadership Network and he'll publish the book “Mission is the Journey: Driving Social Impact with Customer Experience” in 2020.

Journimap Advisory Board


Sarah Gardial, Dean, Tippie College of Business, University of Iowa

Jim Larimore, Chief Officer, Center for Equity in Learning, ACT

Thomas Martin, Customer Experience expert in team culture, training & hospitality industry

Joan Severson, President & Owner, Digital Artefacts

Development Partner & Technology





Digital Artefacts is Journimap's key development partner.


Joan Severson, President & Owner of Digital Artefacts, has served as Journimap’s Consulting CTO during initial development work. Joan has extensive professional experience working with multidisciplinary teams of designers and developers integrating computer science, engineering, human factors, human computer interaction, gaming and mobility. Joan leads the Digital Artefacts team to provide creative, robust and leading edge solutions in government, corporate and educational research institutions.


Digital Artefacts builds software-based solutions found at the intersection of artists, engineers and scientists and they are focused on curating meaningful interactive experiences. Clients include leading academic and research organizations across the United States including the National Institutes of Health, National Academy of Sciences and leading research universities.


Journimap has been developed on Heroku from Salesforce. Embedded survey functionality in has been created using SurveyMonkey and Journimap is designed to support custom-developed HIPAA compliance when required for data security purposes.

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